150% Boost in Court Discoveries and 10,000 Matches Facilitated for Hoop-Society Basketball App
About
Basketball enthusiasts often struggle with the inefficiencies of finding available courts and coordinating games with friends. Hoop Society addresses these pain points by providing a comprehensive platform that streamlines court discovery, simplifies match coordination, and connects players. Through an intuitive interface and real-time updates, users can easily locate nearby courts, schedule games, and invite other players to join, enhancing their overall basketball experience.
Role
UX Research
UI Design
Strategy
Goals
Establish a strong presence in the basketball community by becoming the go-to app for players looking to enhance their basketball experience.
Foster high levels of user interaction and engagement to ensure a thriving and active user community.
Build a strong and interconnected basketball community that encourages social interactions and collaboration among users.
Results
Market Leadership: Achieved 20% market share within the first year, establishing Hoop Society as the top app choice for basketball players seeking to enhance their experience.
Active User Engagement: Reached a 75% monthly active user (MAU) rate, with users spending an average of 20 minutes per session
Community Growth: Facilitated the formation of over 1,000 local basketball groups and organized 500 events, resulting in a 60% increase in user interactions and social collaborations within the app's community.
Discover Courts
We have mapped over 500 high-quality basketball courts, both indoor and outdoor, across New York City. Users can discover courts based on their current location, ensuring the perfect spot to play.
Court Detail Screen
Users can view court details such as floor type and whether it is indoor or outdoor. A common frustration is the inability to find information about ongoing activities. We address this by displaying live updates on matches and players, using geo-location data. Users can also check in within a 1km range
Fostering Community Through Match Creation
The match creation feature allows users to organize games, build teams, and invite other players, with the flexibility to make matches public or private. By enabling users to easily connect and coordinate games, this feature significantly boosts social engagement, encouraging more interaction among players. It fosters a sense of community by bringing people together through shared interests and activities, helping users form new connections and strengthening the overall community dynamic.
Scorekeeping
The scorekeeping screen is designed for simplicity and accuracy, allowing scorekeepers to quickly assign points to teams and players. This feature not only enhances gameplay by reducing disputes but also helps gamify the app. A leaderboard showcases top scorers in the area, promoting healthy competition and giving players recognition.
Match Detail Screen
The match detail screen provides users with a comprehensive log of each event during the game, offering a play-by-play breakdown. Users can also view videos uploaded by team members, allowing them to relive key moments like a game-winning dunk or a crucial foul. This feature enhances the post-game experience, giving players and fans the chance to revisit and share the highlights that matter most.
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